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 Support Spraycan Art Murals in Boyle Heights  
Support Spraycan Art Murals in Boyle Heights
 
 Cultural Affairs Commission Meeting
 FRIDAY, SEPTEMBER 9, 2005
 9:30 A.M. (last item on the agenda)
 
 FIGUEROA PLAZA BOARDROOM
 201 North Figueroa Street, 9th Floor
 Los Angeles, California, 90012
 
 Please come to this public hearing to show support or to speak 
 regarding 5 murals in the Boyle Heights neighborhood of Los Angeles. I 
 am serving as the Production Manager for Spraycan murals for this 
 program, and I will be presenting these five murals to the Cultural 
 Affairs Commission of the Department of Cultural Affairs on behalf of 
 the Boyle Heights Mural Pilot Program along with the artists themselves.
 
 Come and speak on the value of these murals to the community of Boyle 
 Heights, East LA and the City of Los Angeles in general. Tell the 
 Commission that you feel these murals represent a valuable cultural 
 asset that should be restored and maintained. The Commission is mainly 
 looking to see if the murals have community support.  Make your voice 
 heard.
 
 The murals are last on the agenda, so they will most likely not be 
 discussed until around 10:30 AM.  People wishing to speak on the murals 
 can fill out a speaker card and speak for up to 3 minutes. We need all 
 the support we can get at this meeting.  For every person there against 
 the murals, we need a person there in favor of the murals.  You can 
 give up your speaking time to others if you wish.
 
 Murals up for review:
 
 2403 Cesar Chavez @ Soto
 Artist: Paul Botello
 Title: No Greater Love
 Existing brush painted mural painted in 1992 will be submitted with no 
 changes.
 
 2814 Cesar Chavez in alley by Bar Floresta
 Artists: Visions Crew
 Title: Visions of the Beanstalk
 New spraycan piece to replace the existing Visions Crew mural. The new 
 mural is based on the Jack and the Beanstalk theme.
 
 2900 Cesar Chavez @ Savannah
 Artists: Visions Crew
 Title: The Leprechauns Versus The Goblins
 Existing spraycan mural, will be presented with slight revisions of the 
 signatures.  Mural depicts the Leprechauns (Visions Crew) battling the 
 Goblins in the battle between the haves and have-nots.
 
 2936 Cesar Chavez @ Evergreen
 Artists: Visions Crew and other artists
 Title: The Aquarium
 Existing spraycan mural will have a few tags touched up, and the left 
 portion of the mural that was added after the fact by Size will be 
 integrated into the underwater theme.  Upper portion of wall will be 
 painted sky blue.
 
 2600 Cesar Chavez @ Mott St.
 Artist: Alex Rodriguez
 Title: "Flor Latina"
 New spraycan piece by the artist incorporating the theme of Latina 
 women as flowers.
 
 Parking for Hearing
 The Center for the Arts Eagle Rock has offered to reimburse people that 
 pay up to $6 for parking while attending the hearing.  There is a $6 
 lot at Figueroa and Temple Streets and at 1st Street and Beaudry 
 Streets.  Bring parking stub for reimbursement at the hearing.
 
 On-Line Petition and Information
 www.centerartseaglerock.org
 You can find out more about the program and can sign an on-line 
 petition to support the program.
 
 I (Stash Maleski) have resigned from my position as a Graphic Designer 
 and Print Production Supervisor at the Cultural Affairs Department so 
 that I can devote time to work on this project and other ICU Art 
 projects. At this point I am donating my time free of charge to this 
 program.
 
 History of Boyle Heights Mural Pilot Program
 Murals Complained About and Cited - March 2005
 In March of 2005 a Boyle Heights property owner and resident called the 
 Department of Building and Safety to complain about several murals in 
 The Boyle Heights neighborhood that he felt were unattractive and a 
 blight for the community.  The Department of Building and Safety (BAS) 
 is responsible for inspection and enforcement of ordinances related to 
 cultural murals and commercial signage.  The Department of Cultural 
 Affairs is responsible for the review and permitting of all cultural 
 and artistic murals, but has Building and Safety do the enforcement and 
 inspection of particular sites.  Building and Safety found that 20 
 murals that were complained about did not have the proper permits as 
 cultural murals or commercial signs.  Left with no alternative, the 
 Building and Safety cited the building owners.  Normally the building 
 owners would have 30 days to apply for the proper permits before the 
 city, remove the violation or be subject to hefty fines. Many of the 
 murals cited where spraycan murals, other were traditional brush style 
 murals and others were commercial signs.
 
 Councilmember Antonio Villaraigosa Moves to Save Murals - April 2005
 Anticipating a grave loss to the cultural heritage of the community, 
 then Councilmember of the 14 District, Antonio Villaraigosa, conceived 
 of a program to help save the murals of Boyle Height. The Council 
 Office achieved a moratorium on enforcement of the City ordinance for 
 the murals cited and gave discretionary district funds to a program to 
 help get the murals permitted through the existing city structure.
 
 Program Established at Self Help Graphics
 The program was originally a program of Self Help Graphics, which is a 
 long-standing non-profit arts organization located in the Boyle Heights 
 area.  Unfortunately Self Graphics was having it own problems, and 
 closed its doors later that year.  The program was then diverted to the 
 Center for the Arts Eagle Rock, which is an independent, non-profit 
 arts center located in the Eagle Rock neighborhood of Council District 
 14.
 
 Center for the Arts Eagle Rock
 Jenny Krusoe, Executive Director of the Center for the Arts Eagle Rock 
 is the Director of the Program now called the Boyle Heights Mural Pilot 
 Program.  Christina Ochoa, who was running the program as part of Self 
 Help Graphics remained with the program as a Project Director and Head 
 of Community Outreach.  Lui Sanchez of the Center for the Arts is also 
 serving as a Project Director and as Production Manager for Brush 
 Murals.  Stash Maleski, Director of ICU Art, and a long time graffiti 
 art advocate came on as Production Manager for Spraycan Murals in mid 
 August.  Robbie Conal, national recognized political poster artist is 
 help to establish an advisory board of prominent fine artists from Los 
 Angeles. Alex Rodriguez, John "Zender" Estrada, Joseph Montalvo, Erick 
 "Duke" Montenegro, all long time spraycan and brush muralists, are 
 serving as independent consultants and advisors to the program. Council 
 District 14 staff continues to serve as advisors to the program, but 
 are not responsible for the program other than having provided the 
 initial funding for the program.
 
 Program Goals
 The Boyle Heights Mural Pilot Program is serving as a liaison between 
 the mural artists, the Boyle Heights Community and the City of Los 
 Angeles Department of Cultural Affairs and the Department of Building 
 and Safety.  The goal is to save the murals that were cited and to then 
 maintain those walls for a period of one year.
 
 Building Owners Remove Certain Murals
 Unfortunately approximately 12 of the original 20 murals cited have 
 been painted over by the building owners who were originally cited.  
 These building owners acted independently of the Pilot Program.  The 
 Pilot Program did not get to these building owners in time or was 
 unable to convince them that their murals should or could be preserved 
 and properly restored and permitted.  Many of the murals had been 
 damaged by unsightly vandalism.  At his point there are 7 murals which 
 will be preserved and one set of murals in a back alleyway which is 
 still be evaluated before a course of action is taken.
 
 Misperceptions About the Program
 A front-page article In the Los Angeles Times on August 25, 2005 
 contained several important errors and has lead to a misperception 
 about the goals and powers of this Pilot Program.  The Pilot Program is 
 run by an independent non-profit arts organization (Center for the Arts 
 Eagle Rock) and is not a government agency and certainly not part of 
 the Department of Cultural Affairs or the Department of Building and 
 Safety.  The Pilot Program has no power to cite building owners or to 
 enforce any city ordinance such as those pertaining to murals or 
 signage.  The program is in no way encouraging the removal of any 
 murals and is not part of any ordinance enforcement action taken by the 
 City of Los Angeles.  Most importantly the Department of Building and 
 Safety and the Department of Cultural Affairs has assured the Program 
 that the City does not intend to use this Pilot Program as an excuse to 
 then step up enforcement of any City ordinances or codes.  The City 
 will continue to cite murals or signs that fall under their 
 jurisdiction that do not have the proper permits, but will primarily 
 review cases brought to its attention by citizen complaints. It is true 
 that the Pilot Program is working with these city departments because 
 it is through the existing network of City regulations and departments 
 that the murals in the program need to be permitted and maintained.
 
 7 Murals to be Restored and Submitted for Permits
 Seven murals will be restored, submitted, "as is" or repainted as part 
 of the Pilot Program.  The first 5 of these murals are up for review 
 this Friday, September 9th before the Cultural Affairs Commission of 
 the Department of Cultural Affairs. The next 2 murals have been 
 submitted for review and will be reviewed in the coming weeks.
 
 Why Repaint or Restore?
 In order for a mural to be permitted by the City of Los Angeles 
 Department of Cultural Affairs, there must be an artist name on record 
 for that mural.  The artist must submit their name, address, phone 
 number and e-mail to the City so that they can be contacted regarding 
 any issues related to the mural.  If the mural was done by a group or 
 crew, there must be one person to come forward and represent that crew. 
   Issues would include: a mural is damaged by vandalism, a new building 
 tenant wishes to remove the mural, a film crew wishes to shoot a film 
 in front of the mural or a photographer wishes to include a photo of 
 the mural in a publication.  The City insists that any new murals have 
 a comprehensive mural maintenance program established at the time of 
 production to ensure that the mural dos not become covered with 
 vandalism without a pre-established method of restoration.  If there is 
 no artist on record for a mural, then the mural cannot be permitted and 
 must be removed by the building owner. These are existing City of Los 
 Angeles ordinances that have been in-effect more many years.  The Pilot 
 Program is an attempt to soften the blow of these existing ordinances 
 in an effort to preserve as many murals as possible working within the 
 existing framework.
 
 The Decision to Repaint or Restore a Mural
 The decision to change or repaint an existing mural is based on several 
 factors.  The building owner is the primary person that makes the 
 decision whether or not they want to have a mural or a sign on their 
 wall.  If they decide that a mural is too far deteriorated or does not 
 represent themselves or the community, it is within their power to 
 paint over a mural as long as they give ample notice to the artist who 
 painted the mural.  By California law, an artist who paints a mural 
 must be notified and given up to 90 days to remove or document their 
 work of art prior to it being removed.  If the artist created the work 
 for the building owner and a prior agreement was reached regarding how 
 long the mural would stay on the wall that would be taken into 
 consideration.  If the artist did not sign the mural and it is not 
 known who the artist is, there must be a good faith effort made to find 
 and contact the artist in order to notify them of the mural being 
 removed or painted over.  If after 90 days, no artist comes forward to 
 claim their work, the mural can be removed or painted over.  In this 
 case, the building owner can have the Center for the Arts Eagle Rock 
 find a local artist to paint a new mural at the location, so that there 
 is no net loss of murals to the community.  If the building owner and 
 the original muralists both agree that they would like a new mural 
 instead of an existing mural, the Pilot Program will pay a limited 
 amount of money to have the mural redesigned, submitted for City 
 approval, painted and maintained for one year.  This is the case for 
 the new mural being painted by the Visions Crew at 2814 Cesar Chavez 
 called Visions of the Beanstalk.
 
 Future of the Program - Citywide
 The original goal of the Pilot Program was to be successful at saving 
 those murals that had been cited.  If the program is a success, then it 
 would be potentially funded and be expanded to the other 14 Council 
 Districts. Most importantly, the program needs to be successful at 
 saving and maintaining the seven murals on the table now. The Program 
 will prepare a comprehensive evaluation of the program and will proceed 
 from there.
 
 Possible Speaking Points Regarding the 5 Mural up for Review
 Cultural Tourism
 People come from all over the country and all over the world to see the 
 famed murals of East LA.  These 5 murals are excellent examples of 
 mural the community can be proud of.  The 4 spraycan based murals 
 represent the latest generation in a long line of important public 
 muralist from the Los Angeles community.  These murals have gained fame 
 through reproduction in books, magazines and on the Internet.  These 
 murals are an important element that help make Boyle Heights an 
 important tourist destination bringing a valuable infusion of cash into 
 the local economy.
 
 Vandalism Deterrent
 Many of these murals were originally painted as a form of vandalism 
 abatement.  These specific walls had been covered with hardcore gang 
 graffiti and "tags" for many years.  The building owners and tenants 
 gave their permission for these murals in part in an effort to deter 
 illegal vandalism.  These murals are being presented along with a 
 comprehensive mural maintenance program which will provide funding and 
 support services in the event that any of them gets hit by vandalism.  
 The artist that actually produced the murals will be notified and paid 
 to fix the mural within 5 days of notification ensuring that a single 
 tag does not lead to a mural covered in unsightly tags.
 
 Artistic Expression
 We live in a society that supposedly values free expression.  These 
 artists should be free to express themselves artistically and 
 politically using their preferred method of expression, which happens 
 to be the spraycan or brush.  We should show community support for this 
 sort of expression.  If we do not, the people wish to have a sterile 
 and bland public environment free of color and life will win.
 
 Valuable Work Skills
 Murals such as these in Boyle Heights provide opportunities for young 
 muralists to perfect their craft in a field that can provide sustaining 
 opportunities for these artists in the world of graphic design, scenic 
 design, marketing and fine art.  Most of these artists are self-taught, 
 learning their craft from their fellow crew members at no cost to the 
 City with little or no assistance from non-profit groups and 
 institutions.  These murals are defacto work program for young artists 
 wishing to learn a trade.
 
 Neighborhood Pride and Beautification
 Cultural murals bring life and color to communities helping to set 
 themselves apart from neighboring communities.  In general we value 
 individuality, expression, cultural history and traditions.  These 
 values are reflected by public mural art.  People in a neighborhood are 
 more likely to take pride in a neighborhood that they feel is 
 beautiful.  The more beautiful a neighborhood, the more likely the 
 residents are to care for that neighborhood in other ways. Murals tell 
 the story of a neighborhood and its people.
 
 Spraycan Art has Value as Fine Art
 Spraycan Art is one of the most important art movements of the last 
 quarter century and continues to gain momentum into the 21st Century. 
 Graffiti style art has become part of the permanent collection of this 
 country's most prominent museums and cultural institutions including 
 the Smithsonian, The San Francisco Museum of Modern Art and the Los 
 Angeles County Museum of Art.  Important Galleries from Los Angeles to 
 Tokyo to New York and Paris continue to discover the value of  
 "graffiti art" as a viable and important form inside and outside of the 
 gallery setting. New art movements historically are not accepted when 
 first introduced.  They are new and not always understood, so often the 
 status quo rejects them.  This seems to be the case for spraycan art.  
 Slowly the art from has been recognized as legitimate.  It is certainly 
 not going away and has produced some very talented gallery artists.
 
 Graffiti Style Art as Commercial Art Form
 Many of the spraycan artists in Los Angeles are some of the most sought 
 after commercial artists working today.  Their artwork has been used in 
 marketing campaigns for companies from General Motors, Disney, 
 Coca-Cola and others.  If the artwork is good enough for our countries 
 most respected and trusted brand names in a commercial context, why is 
 the art from not accepted when it is not selling a product?
 
 Murals Mean a Neighborhood is in the Ghetto or Barrio
 For some people the presence of mural art signifys that neighborhood is 
 in the ghetto.  Yet many upscale communities in Southern California and 
 the United States have murals and high property values to go with the 
 murals.  In Los Angeles, Venice and Santa Monica are two communities 
 that have a large concentration of mural art and they have some of the 
 highest relative property values in all of Los Angeles County.  Working 
 with the City of Beverly Hills, ICU Art produced 5 spraycan art murals 
 on construction barricades in the heart of the Beverly Hills business 
 district.  You can't get more upscale than that.  The City of Lompoc in 
 Northern California has adopted a mural program which has allowed the 
 city to transition from a failing agricultural economy to a lucrative 
 tourist driven economy centered around the hundreds of public murals on 
 city walls.
 
 Thank you.  Please contact me with questions or concerns.
 
 Stash Maleski
 Production Manager for Spraycan Murals
 Boyle Heights Mural Pilot Program
 
 Director
 In Creative Unity - ICU Art
 (310) 309-7756
 stash@icuart.com
 
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